Dolan Auto Group has donated $80,000 to schools in the Washoe County School District by way of Facebook. A commercial was launched in March of 2011, calling all locals to go on Dolan Auto Group’s Facebook page and vote for their favorite school project. 20 classrooms were awarded $2,500 and 3 schools were rewarded $10,000. Word spread like wildfire amongst the community, and the race was on. The Dolan family didn’t have a say in which schools received the generous donations; it was strictly the fans that voted. Over 20,000 people from all across the country participated by visiting Dolan’s Facebook page, and each of the winners received a check personally delivered by Tom or Ryan Dolan. If you ask me, this is social media at its best.
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