Great Post Kristin!

Humble Brand

One night one of my friends tweeted to me and said “Hey Kristin, you should interview the @grandsierra because they do an excellent job with their social media.” Before I could even respond, Ian and I already had a response from Grand Sierra thanking us for the compliment! So of course, I headed to Grand Sierra Resort to meet the face behind GSR’s social media.

The Grand Sierra Resort towers 26 stories and 1,990 rooms over Reno, just 3 miles east of Downtown. You may have once known this property as The Hilton, prior to that as Bally’s Reno, or even before that as the MGM Grand Reno (Hello Hollywood Hello, anyone?). The GSR still has a preserved chandelier from the MGM. The Meruelo Group saw the great potential in GSR and bought it in February of 2011.

Today, the GSR is undergoing a $25 million renovation. Many customers expressed…

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About Dan Herr

catalyst. tech geek. ENG & MBA. tahoe raised. helping @CastleCrowCo. been @ProjectVesto, @CleanEnergyCtr, @MartisCamper, & @Cornell I invite you to visit my personal blog or connect with me @DanHerr on Twitter.

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